TEAM CLUB PENGUIN CHEATS AN MORE
For club penguin lovers and people who want to join it THIS IS A MODERATED SITE NO BAD LANGUAGE OR ANYTHING BAD
Tuesday, 27 July 2010
Stamps
as you know there a stamps now, i have previewed them they are amazing.
Also, you pins are auto stamps fo you front page.
This is great.
What do you think about stamps?
Well leave a comment here
Fo now waddle on
(c) 27/07/2010 coolkid
Sunday, 25 July 2010
Coming soon me tracker
Saturday, 24 July 2010
of cp
It's that time of week where we post your reviews! Last week we asked you what your favorite role to play in a band was, and 472yellow said:
I personally like all of the positions, but i like playing the tuba. The tuba is so unique because it's THE BIGGEST INSTRUMENT EVER! I also like rocking out with the tuba because all my friends laugh and pretend to throw tomatoes at me. Then, i have to run backstage with my big tuba. Then we take our instruments and go to the pizza parlor for candy pizza!
Sweet! Thanks for your review.
Many of you told us how are excited you are to show everybody your pin collection with your new Stamp Book. So this week we'd like to know - out of all the pins you've collected - which one is your favorite?
Write your Reviewed By You answer as a comment. We'll post one (50 - 75 words, please) in next week's Reviewed By You. If your submission is chosen to be the feature comment on next week's blog, we'll add 10 000 coins to your penguin account. Don't forget to use your penguin name so we can add coins!
Until then... Waddle on!
-The Club Penguin Team
By Billybob on July 21 2010 10:27 | Comments (55)
Happy77 Asks About Stamps!
Greetings Penguins!
There's been TONS of talk about Stamps! As you probably know, your Stamp Books will arrive on July 26 and you'll be able to start earning stamps and showing them off, too.
I wanted to know more, so I asked a Stamps expert:
Q: How will I find my Stamp Book?
A: Just click on your player card. When you do, inside the book there are places for a whole bunch of stamps - and descriptions of how you can earn them.
Q: How do I earn Stamps?
A: Lots of different ways! There are easy stamps and extreme stamps, stamps you have to earn with buddies, and ones that you'll earn by showing off your skills in games. For example, to earn this stamp, you'll have to jackhammer at the 'berg with 30 penguins.
Q: Can I still get pins?
A: Yep, you sure can! Pins aren't going to change. And the best part is you can show off your ENTIRE pin collection inside your Stamp Book.
I would love to see a Stamp for making lots of candy pizzas. What would YOUR ultimate Stamp be?
Until then...Waddle on!
-Club Penguin Team
By Happy77 on July 20 2010 05:04 | Comments (50)
Lots Coming for Members!
Hello Penguins!
We saw how much you loved to dance and make music at Music Jam and we heard you loved the new member rooms - thanks for the great feedback!
We thought we'd let you know about some new things that are coming up just for members.
•Make music at the Lighthouse: Starting today musical instruments will be available in the Lighthouse all the time, because we love to see you guys jam!
•Design your igloo: We know how creative you are with your igloos and we wanted to give you more. If you liked the T-shirt builder in Penguin Style, you're going to love the new Better Igloos catalog.
•Spy Phone Updates: EPF Agents will face greater challenges to keep the island safe in August. You'll receive new Field-Op orders with more Spy Phone games to test your skills. Plus you'll be able to obtain brand new elite gear with your medals!
•Earn Stamps: Stamps will be available for everyone, and we wanted to give members access to exclusive stamps and features. As a result, some of the harder levels in games will be made member only. The games that will be changing are Jet Pack Adventure, Catchin' Waves, Thin Ice, Astro Barrier and Aqua Grabber. Don't worry, everyone will still be able to play the first few levels.
Members play a big role in making Club Penguin better all the time and we wanted a way to say thanks. We're excited to hear what you think!
Until then... waddle on!
- Club Penguin Team
By Billybob on July 19 2010 07:43 | Comments (63)
Stamps! Coming Soon.
Hello Penguins!
Some of you have noticed that we've updated last Saturday's Sneak Peek over the week. Here's the last of those mystery images...
Lots of you sent in some great guesses about what you thought they might be. Corncand said:
These look like stamps or stickers! My guess is we will have an album to put them im every time we earn them and maybe we will have to do tasks to earn them anyway im excited!
Thanks Corncand! I couldn't have said it better myself. Starting July 26, you'll be able to earn and collect stamps!
Some of you commented that you think stamps are in games like Aqua Grabber. There's a lot more to stamps than just playing games... You'll have to work together to earn many of them!!
You'll get your own Stamp Book to put them in, and you can show off your collection to everyone.
We hope you're excited - can't wait to hear what you think.
Until then... Waddle on!
-Club Penguin Team
By Billybob on July 17 2010 02:12 | Comments (54)
Music Jam Updates
Hello Penguins!
The team has two updates for Music Jam today, to help everyone prepare for their last encore performances.
Check them out:
•More instruments backstage - a fresh batch of instruments, including the new Double Necked Guitar!
•New tunes for DJ3K - new sets styles to mix and match in the Night Club.
If your band hasn't gotten a chance on stage yet, now's your chance! Grab a new instrument or two, practice fast, and give it your best shot.
Remember, it all comes down on July 18. Let us know what you think of the new tunes and instruments in the comments!
Until then... waddle on!
-Club Penguin Team
By Billybob on July 14 2010 12:22 | Comments (43)
Reviewed By You
Hello Penguins!
It's time for another Reviewed by You! Last week we asked you what your favorite dance style was, and Lawain said:
Well, i like to make my own dance style, and i cant do this without my friends, cuz they love to dance! We love to swing our hands in the air and sing along to our favorite songs! We also love to breakdance so that the crowd will be amazed! We also love to combine dances to see how many possibilities there are to dance! We love to boogie to the beat, stomp our feet, and have a little treat afterwards!
Awesome - thanks Lawain!
Music Jam is set to rock the island until July 18, so we've got one last question for all you Jam-fans out there. When you're in a band, what's your favorite role to play? Are you lead singer? Backup dancer? Something unique?
Write your Reviewed By You answer as a comment. We'll post one (50 - 75 words, please) in next week's Reviewed By You. If your submission is chosen to be the feature comment on next week's blog, we'll add 10 000 coins to your penguin account. Don't forget to use your penguin name so we can add coins!
Until then... Waddle on!
-The Club Penguin Team
By Billybob on July 13 2010 04:20 | Comments (65)
Coming Soon!
Hello Penguins,
We had some great comments on last week's sneak peek, a lot of you are excited about what's coming up. We wanted to confirm that a BRAND NEW feature will be launching at the end of the month, and here's a closer look...
See if you can guess what they are. Here's a hint - you'll need to collect them. And there are A LOT of them.
Let us know what you think and I'll have more details next week!
Until then... Waddle on!
Club Penguin Team
By Billybob on July 10 2010 04:58 | Comments (71)
Music Jam Party!
Hello Penguins!
It's finally here and we hope you guys are having a blast at Music Jam 2010! There are lots of places to dance and perform with your band, so be sure to check out ALL the areas all over the island.
Members - pick up an All Access Pass right away at the Ski Village. You'll need it to get into the three member areas, including the brand new Casa Fiesta!! If you're really lucky, you might even catch a glimpse of Cadence this week...
Let us know what you and your friends are doing at the party - and how all your performances go!
Until then... Waddle on!
-Club Penguin Team
By Billybob on July 08 2010 01:22 | Comments (79)
Reviewed By You
Hello Penguins!
Last week, we asked you what your favorite instrument to play was. Rainexo said:
I love expressing my self through music! Whether it be playing the guitar or singing on a microphone, music makes me happy! Every penguin should have the amazing opportunity to play an instrument. Play away, penguins!
Music Jam is almost here and you're going to see a TON of new places to dance. So this week, we'd like to know - what's your favorite dance style?
Write your Reviewed By You answer as a comment. We'll post one (50 - 75 words, please) in next week's Reviewed By You. If your submission is chosen to be the feature comment on next week's blog, we'll add 10 000 coins to your penguin account. Don't forget to use your penguin name so we can add coins!
Until then... Waddle on!
-Club Penguin Team
By Billybob on July 06 2010 07:27 | Comments (63)
Get Ready For Music Jam!
Hello Penguins!
You may have noticed boxes full of speakers and instruments all around the island, which can only mean one thing... Music Jam is about to kick off!
The party's going to start at the end of this week and tons of you are getting things ready. The team's seen painters, builders, and lots of penguins putting bands together. Thanks for helping out!
How are you and your friends getting ready? Let us know your tips in the comments.
Until then... Waddle on!
-Club Penguin Team
By Billybob on July 05 2010 10:39 | Comments (71)
It's that time of week where we post your reviews! Last week we asked you what your favorite role to play in a band was, and 472yellow said:
I personally like all of the positions, but i like playing the tuba. The tuba is so unique because it's THE BIGGEST INSTRUMENT EVER! I also like rocking out with the tuba because all my friends laugh and pretend to throw tomatoes at me. Then, i have to run backstage with my big tuba. Then we take our instruments and go to the pizza parlor for candy pizza!
Sweet! Thanks for your review.
Many of you told us how are excited you are to show everybody your pin collection with your new Stamp Book. So this week we'd like to know - out of all the pins you've collected - which one is your favorite?
Write your Reviewed By You answer as a comment. We'll post one (50 - 75 words, please) in next week's Reviewed By You. If your submission is chosen to be the feature comment on next week's blog, we'll add 10 000 coins to your penguin account. Don't forget to use your penguin name so we can add coins!
Until then... Waddle on!
-The Club Penguin Team
By Billybob on July 21 2010 10:27
55 Commentskeegen101 said
wow that is so cool!`My favorite is the pizza. I love pizza too. P.S can you please post this i never been posted before. Waddle on CP
July 21, 2010 11:41 PM
Fincody said
Hi everyone! I just wanted to say that i am so psyched about the new stamp book we are going to get on July 27. I've collected a lot of pins, 51 infact! It's hard to pick which ones the best but i would have to choose the spider pin! It was one of the first pins i have ever had. I love pins and i'm excited to show off all of them too!
July 21, 2010 11:41 PM
1f2u3z said
My fave pin is the ice cream pin! because i LOVE ICE CREAM!!!!!
July 21, 2010 11:41 PM
Sebo1 said
i love the pizza pin becaus it reminds me of pizza and i love pizza i go to the pizza parlor make pizza speacly the candy pizza its really good if i made one at my house right now it would probaly blow my mine off and so the pizza pin is realy cool i hope cp makes a candy pizza pin that would be realy cool so thats why i like the pizza pin! you rock cp! (oh cp i realy do hope you make a candy pizza pin)! :0
July 21, 2010 11:41 PM
Billybob said
Thanks for the suggestion. YOU rock!
Chip2332 said
Mine is the tamborine pin because i have the tamborine and it is a cool instrument and green is sooooo pretty and its green
July 21, 2010 11:42 PM
converse323 said
my favorite stamp is the candy apple. they are sweet, fun, and get stuck in your teeth.just like me (not counting the teeth part.)
i cant wait for the stampbook like everyone else,any way, rock on cp
July 21, 2010 11:42 PM
dragon 610 said
My favorite pin is my golden leaf pin. I got it on my first day and it is also a pin that goes with a play to! I can not wait to show off my pins and stamps to my buddies and all of club penguin! Rock ( and waddle.) on club penguin!
July 21, 2010 11:48 PM
Christine474 said
Well... I haven't collected many, but out of the few I have collected, it has to be the seashell pin that was hidden at the iceberg. It's SO pretty and it was my 2nd pin so it's special. I love collecting pins! Waddle on CP!!!
July 21, 2010 11:48 PM
Toby124 said
My favorite pin would have to be the fireworks pin because it isn’t like other pins. It looks like a background whick is what I like about it. It was my first pin ever and it is really special to me. I would love to see more pins like that but for now, that is the pin for me.
July 21, 2010 11:48 PM
iceburg2090 said
My favorite pin would have to be, ALL OF THEM!! They are all so different from eachother, and finding them is like a big treasure hunt. I usually wear my newest one, but I like to try them all!
July 21, 2010 11:49 PM
natles329 said
My faveorite pin is the chocolate ice cream one because it will always make you feel your in summer
in a summer hot day sitting in the beach looking at the waves rushing by. and ill enjoy showing all my pins in
the stamp book.
July 21, 2010 11:49 PM
Gissell0101 said
Id Have To Say My Favorite Is A Purple Gem. Its One Of My Favorite Because It Matches With All Of My Items, And Who Doesn't Like Gems. I Like The Purple Gem Just Because It Unique In Every Way
July 21, 2010 11:50 PM
mrspingwin said
I like the Taco the Pufferfish the Frog and the fireworks! I love all the pins but thouse are my favorite! Waddle on Club Penguin!
July 21, 2010 11:51 PM
Paige5767 said
My favorite pin is the watermelon pin because it remends me of summer and summer is my favorite season
July 21, 2010 11:51 PM
Hailey 648 said
I personaly like all of my pins,but my favorite is the chocolate Easter Bunny.It's my favorite because I got it at a cp party and it was kind of tricky to find.That's my favorite pin
Waddle on cp
July 21, 2010 11:52 PM
FarmKids said
My favorite is the needle pin because it was the first one I got. I remember it being at the cove, when I first saw it I was wondering what it was.
July 21, 2010 11:52 PM
joe 7854 said
My favorite pin is the taco pin. i love tacos so much. i love club penguin. im exited to collect pins.
July 21, 2010 11:52 PM
Rodttor said
My Favorite Pin Is The Chocolate Ice cream cone pin because i love chocolate and i love ice cream too! I Got that pin in the 2008 Water Party and it reminds me of summer1 I Love That Pin!
July 21, 2010 11:53 PM
julixjt0510 said
Well all of the pins are cool because they can tell a little bit a bout yourselve, like if you have a pizza it means you like pizza or to cook. I like this chubby fish because it is kind of funny, I really like pins, plus they are fun to find
July 21, 2010 11:53 PM
Billybob said
Very cool! Glad you enjoy finding pins.
Paige2001 said
Personnly I like the frog pin! It's very cute and sweet! And I love frogs,the color green,and it's cute!
July 21, 2010 11:56 PM
seal98 said
my favorite pin would be the hockey stick because it is really cool. its cool because i always loved playing hockey at the old ice rink!
July 21, 2010 11:57 PM
zeke47179 said
I like the pizza!!! u know why?? BECAUSE I LOVE PIZZA!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
July 21, 2010 11:57 PM
Stop678 said
They look really cool! And its like a diarea(the book) It says everything about you it'll be easier to find someone with something in common!
July 21, 2010 11:58 PM
Billybob said
Totally! You'll be able to show off your Stamp Books to everyone and chat about how you earned each stamp and pin.
madisenh said
i think my favorite pin would have to be the 101 days pin i liked that one best because it was the first pin i got when i joined club penguin if you ever see me im nomally wearing that pin.
July 21, 2010 11:58 PM
Bella Girl12 said
I can't wait for the stamp book! I have to say my favorite pin is the music note, i love it because i love music!! please post me i have never been posted before, Waddle on CP! (you guys rock!)
July 21, 2010 11:58 PM
Stavi101 said
I have a lot of pins that I wear at different times. For example, when I dress as a mermaid, I usually wear a starfish pin, the puffer fish, or the frog pin. If I become a princess, I put on my hairbrush pin, but my all time favorite pin would definitely be the cupcake because I can wear it with anything. I love the cupcake pin because it's a very creative pin. I love cupcakes and I adore the cupcake pin!
July 21, 2010 11:58 PM
Billybob said
Very cool! It's great to see how creative you guys are with your pins.
Fera12 said
My favorite pin is definitely the cupcake pin! I like it because its chocolate (my favorite flavor of all time) it looks totaly delicious, and it reminds me of my cousin because we both love baking and decorating cupcakes!
July 21, 2010 11:58 PM
snaps10 said
i like the flying saucer one cause i like aliens and it reminds me of the one in the space play!!!!
July 21, 2010 11:59 PM
funfriday1 said
i realy have to say they are all my top fave. i always cant pick witch one i want to use. every pin is the best so i always pick randomly so i dont get confused. i cant wait to see the next new pin. the best part of a new pin is finding it. it takes time but i always manages to find it.
July 21, 2010 11:59 PM
lovey15694 said
My favorite pin was the ice cream sundae! Well pretty much because I LOVE ice cream!!!!! Plus, it was one of my first! :)
Waddle On!!
July 22, 2010 12:00 AM
Billybob said
That's cool. Thanks for having your say. Waddle on!!
12webkinzlov said
I Totally love the Sea Shell pin!! This awesome pin reminds me of beaches and fun pool partys!! I love when me and my friends go to the hidden lake and have pool partys! We pretend to find awesome Sea Shells! One day i was relaxing on the iceberg and found this wonderful Sea Shell! I alway wear it!! Until then waddle on!
July 22, 2010 12:07 AM
alex1941 said
I Really Liked The Gingerbread Pin, Because Its Great To Enjoy Some Cookies And Maybe Even Some Milk! I Love To Show My Friends All Over Club Penguin Make Pin!
July 22, 2010 12:07 AM
Lucille33 said
I think my favorite pins are the Anniversary pins, those are fun to collect, and you can show penguins how long you have been on! it also is so fun to waddle around with my friends to find pins, but we have coffee and pizza breaks too!
July 22, 2010 12:07 AM
Pqqq1 said
My favorite pin is the anvil pin because I got it at the Medieval Party and that was the first party I was at on Club Penguin it is also my favorite party.
July 22, 2010 12:07 AM
lightning657 said
My favorite pin I have so far is probably, the moss key pin. Although, I am very fond of the tambourine pin it is pretty cool to. Over all I like the moss key pin the most, because it gives you acsess to a secret room and, you find it in a game.
July 22, 2010 12:07 AM
Aliza847 said
My FAVORITE pin out of all of them is...... The Beach Umbrella Pin! Its my favorite because I personal LOVE the Beach! And the Beach Umbrella Pin reminds me of the Beach!
July 22, 2010 12:08 AM
kaf9 said
I like the beach ball pin because it reminds me that it is summer and it is the time to have fun in the sun
July 22, 2010 12:08 AM
b b ben said
my favorite pin is the puffer fish and please post this thanks until then waddle on cp!!!
July 22, 2010 12:08 AM
Billybob said
Awesome! The puffer fish is pretty cool.
Tominator774 said
Out of all of my pins, I like my Boot Pin. It is my favourite pin because it was the first pin I ever got. No pin could ever replace it, no matter what.
July 22, 2010 12:09 AM
Billybob said
Very cool!
Mrpenguin453 said
My favorite pin is probley the pumpkin. It brings those old memories of when I wasent a member and all the good times I still Had :). Also it was from may favorite party witch was in 2008, I think, the Haloween party! But I have lots of pins that I love, like the one I'm wearing right now is the red crayon because I love coloring! Waddle on CP!
July 22, 2010 12:10 AM
jo95078 said
Hi! I personally think that my favortie pin is the speaker one! It goes well with my new Cadence backround!!!
Until then,
Waddle On Club Penguin
July 22, 2010 12:10 AM
Friitzee08 said
I've collected a lot of pins over the year. And they're all so great.But, I prefer a special one. Like the recycle pin! It's a small symbol, but it changes the world by a %100. I'm pretty sure it's made out of recycled stuff from the recycle center near the mine (; Each pin, I have stands for something. So, I try to wear a new one everyday to show my 'pin-spirit'!
July 22, 2010 12:10 AM
zaclock102 said
My favorite pin is the snowman pin and cup cake and jingle bell ! waddle on club penguin
July 22, 2010 12:11 AM
Mag Boo said
My favorite is the lantern one because I like camping and it looks TOTALLY AWESOME!!!!!!!!
July 22, 2010 12:11 AM
Ben9719 said
My favorite one was the snow forts because me and my friends loved to play snowball fights & that me and my friend likes to eat snowballs sometimes also we throw snowballs at each other! WADDLE ON CP!
July 22, 2010 12:11 AM
Billybob said
That's great! Thanks for commenting. Waddle on!!
bff21 said
HEY PENGUINS!!!!! My favorite pin that i have is probably the music note. I love it because it is an old pin and it reminds me of what was going on in clubpenguin a long time ago. I also really love music so it's perfect for me!!! :) Waddle On!
July 22, 2010 12:14 AM
Waddles72744 said
My favorite pin I think is the 4th anniversary pin. It has all my favorite colors, blue, purple, and aqua!! Also its one of my favorite kind of food, cake!!! It also brings back memories, like how excited I was about the 4th anniversary, and even though I wasn't a member, I had a real good time!
July 22, 2010 12:15 AM
Skippy 12627 said
I LOVE my barrel pin in fact check my player card i`m wearing it!!!!!!!!! also i love Root beer and cream soda,Waddle on CP!
July 22, 2010 12:15 AM
00jenny01 said
I love my watermelon pin! Its really special to me, because I met my first friend while I was collecting it! She took me on a tour afterwards, and then we got a jumbo sized all-you-can-eat fish dish pizza at the Pizza Parlor! It also doesn't hurt to mention that I love fruit, especially watermelon!
July 22, 2010 12:15 AM
Paddler7 said
I like all my pins, and I cant WAIT for stamps to come! My favorite pin is fireworks pin. It looks really cool and goes well with anything. I usually use my fireworks pin but I like the golden feather too its color is so cool!
July 22, 2010 12:15 AM
Billybob said
Great that you're excited for stamps! I like the fireworks pin too.
johnnyjam42 said
My favorite pin is the 150 newspaper pin. I like it because I looks very cool on other penguin's player cards. I also like it not because it looks cool, but the fun of finding it back when the pin was hidden. I like every single pin because they are unique in every way. Please post this cause I've never gotten posted :)
July 22, 2010 12:15 AM
Carsie said
My favorite pin i have earned is the purple jewel. I just love purple and i worked hard to earn it. I earned it from the mine cave when we had to dig to find the pieces of it. I love it so much because it's sparkly.
-Waddle on Club penguin!! :)
July 22, 2010 12:15 AM
Billybob said
Sweet! Thanks for commenting.
Freezer2011 said
My favorite pin is the Top Hat pin. Because it was my first ever pin! I also like it because its cool, unique, and fancy!
July 22, 2010 12:16 AM
Mattyboy14 said
My favorite pin would have to be the Clover pin because its the first Pin ever on Club Penguin so i will always remember it. I wear it alot on Club Penguin because its my "Lucky Pin". Also my favorite color is Green so I always wear it. I also always wear it because not much Penguins on Club Penguin wear it, So it makes me popular sometimes. I love the Clover pin!
July 22, 2010 12:16 AM
Mixit1 said
My favorite pin is Rockhopper's key pin that you find at the end of his journal . I like it because not only does it look cool but you need it to go into that room and play Treasure hunt on his ship!
July 22, 2010 12:16 AM
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Thursday, 22 July 2010
TEAM CLUB PENGUIN CHEATS AN MORE: TRACKERS
WATER PARTY
BUT DO YOU KNOW WHY?
because they want the water party
have you seen this
waddle on
coolkid
Thursday, 15 July 2010
Wednesday, 14 July 2010
Club Penguin is a MMORPG (massively multiplayer online role-playing game) involving a virtual world containing a range of online games and activities, developed by Club Penguin Entertainment (formerly New Horizon Interactive). People have found ways to hack, resulting in a permanent banning. The most known program is Penguin Storm. Others include Club Penguin Beta Gear, CP Trainer, and others. Players use cartoon penguin-avatars and play in a winter-set virtual world. After beta-testing, Club Penguin was made available to the general public on October 24, 2005[2] and has since expanded into a large online community —growing to the extent that by late 2007, it was claimed that Club Penguin had over 12 million user accounts.[3] While free memberships are available, revenue is predominantly raised through paid memberships which allow players to access a range of additional features, (such as the ability to purchase virtual clothing, furniture, and in-game pets called "puffles", for their penguins through the use of in-game currency).[4] The success of Club Penguin led to New Horizon being purchased by The Walt Disney Company in August 2007 for the sum of $350 million, with an additional $350 million in bonuses should specific targets be met by 2009.[3]
The game was designed for the ages of 6 to 14.[5] Thus a major focus of the developers has been on child safety,[6] with a number of features introduced to the game to facilitate this — including offering an "Ultimate Safe Chat" mode, whereby users select their comments from a menu; filtering that prevents swearing and the revelation of personal information;[6] and moderators (along with veteran players) who police the game.[7] The game has been criticized for teaching consumerism[8] and allowing players to "cheat".[9]
Contents[hide] |
[edit] History and development
Development on Club Penguin began in 2003 when Lance Priebe and Lane Merrifield, employees at New Horizon Productions (which became New Horizon Interactive in 2005) in Kelowna, British Columbia,[10] saw a need for "social networking for kids".[4] As Merrifield later described the situation, they decided to build Club Penguin when they were unsuccessful in finding "something that had some social components but was safe, and not just marketed as safe" for their own children.[11] Merrifield and Priebe approached their employer, David Krysko, with the idea of creating a spinoff company to develop the new product.[10]
Prior to starting work on Club Penguin, Lance Priebe had been developing Flash web-based games in his spare time.[12] As part of Rocketsnail Games, Priebe released Experimental Penguins in 2000, which featured gameplay similar to that which was incorporated into Club Penguin. Although Experimental Penguins went off line in 2001, it was used as the inspiration for Penguin Chat, which was released shortly after Experimental Penguin's removal. Thus, when Priebe, Merrifield and Krysko decided to go ahead with Club Penguin in 2003, they had Penguin Chat on which to base part of the design process. After two years of testing and development, the first version of Club Penguin went live on October 24, 2005.[2]
Club Penguin started with 15,000 users, and by March that number had reached 1.4 million—a figure which almost doubled by September, when it hit 2.6 million.[10] By the time Club Penguin was two years old, it had reached 3.9 million users.[13] At the point when they were purchased by Disney, Club Penguin had 12 million accounts, of which 700,000 were paid subscribers, and were generating $40 million in annual revenue.[3]
Although the owners had turned down lucrative advertising offers and venture capital investments in the past,[10] in August 2007 they agreed to sell the company (both Club Penguin and the parent company) for the sum of $350 million.[3] In addition, the owners were promised bonuses of up to $350 million if they were able to meet growth targets by 2009.[14] In making the sale, Merrifield has stated that their main focus during negotiations was philosophical,[11] and that the intent was to provide themselves with the needed infrastructure in order to continue to grow.[4]
On March 11, 2008 Club Penguin released the Club Penguin Improvement Project (CPIP).[15] This project allowed players to be part of the testing of new servers put into use in Club Penguin on April 14, 2008.[16] Players had a "clone" of their penguin made, to test these new servers for bugs and glitches.[17] The testing was ended on April 4, 2008.[18]
In April 2008, Club Penguin opened its first international office in the UK for local support,[19] and Disney announced in June, 2008, plans to open an Australian office in August of that year.[20] They opened the Australian office in August 8[21] and opened a Brazilian office in November 8.[22]
On February 10, Club Penguin released French and Portuguese versions of the game.[23] On June 26, 2009 a Spanish version, for Latin America and Spain, was launched.[24]
[edit] Business model
Prior to being purchased by Disney, Club Penguin was almost entirely dependent on membership fees to produce a revenue stream.[6] Nevertheless, the vast majority of users (90% according to The Washington Post) chose not to pay, instead taking advantage of the free play on offer.[25] Those who choose to pay do so because full (paid) membership is required to access all of the services, such as the ability to purchase virtual clothes for the penguins and buy decorations for igloos;[8] and because peer pressure has created a "caste system" separating paid from unpaid members.[26] Advertising, both in-game and on-site, has not been incorporated into the system, although some competitors have chosen to employ it: for example Whyville, which uses corporate sponsorship,[27] and Neopets, which incorporates product placements.[28]
An alternative revenue stream has come through the development of an online merchandise shop, which opened on the Club Penguin website in August 2006,[29] selling stuffed Puffles and T-shirts. Key chains, gift cards, and more shirts were added on November 7, 2006.[30] October 2008 saw the release of a line of plush toys based on characters from Club Penguin, which were made available online (both through the Club Penguin store and Disney's online store), and in retail outlets.[31]
As with one of its major rivals, Webkinz, Club Penguin has traditionally relied almost entirely on word-of-mouth advertising to increase the membership.[32]
[edit] Child safety
Club Penguin was designed for the ages of 6–14.[5] Thus, one of the major concerns when designing Club Penguin was how to improve both the safety of participants and the suitability of the game to children. As Lane Merrifield stated, "the decision to build Club Penguin grew out of a desire to create a fun, virtual world that I and the site's other two founders would feel safe letting our own children visit."[33] As a result, Club Penguin has maintained a strong focus on child safety,[34] to the point whereby the security features have been described as almost "fastidious" and "reminiscent of an Orwellian dystopia", although it has also been argued that this focus may "reassure more parents than it alienates."[35]
The system employs a number of different approaches in an attempt to improve child safety. The key approaches include preventing the use of inappropriate usernames,[36] providing an "Ultimate Safe Chat" mode, which limits players to selecting phrases from a list,[34] using an automatic filter during "Standard Safe Chat" (which allows users to generate their own messages)[37] and blocks profanity even when users employ "creative" methods to insert it into sentences,[36] filtering seemingly innocuous terms, such as "mom", and blocking both telephone numbers and email addresses.[34] It also includes employing paid moderators; out of 100 staff employed in the company in May 2007, Merrifield estimated that approximately 70 staff were dedicated to policing the game.[32] It also includes promoting some veteran users to "secret agent" status, and encouraging them to report inappropriate behavior.[34]
Each game server offers a particular type of chat—the majority allowing either chat mode, but some servers allow only the "Ultimate Safe Chat" mode. When using "Standard Safe Chat", all comments made by users are filtered. When a comment is blocked, the user who made the comment sees it, but other users are unaware that it was made—suggesting to the "speaker" that they are being ignored, rather than encouraging them to try and find a way around the restriction.[34]
Beyond these primary measures, systems are in place to limit the amount of time spent online, and the site does not feature any advertisements, for, as described by Merrifield, "within two or three clicks, a kid could be on a gambling site or an adult dating site".[32] Nevertheless, after Club Penguin was purchased by Disney, concerns were raised that this state of affairs may change, especially in regard to potential spin-off products[38] — although Disney has continued to insist that it believes advertising to be "inappropriate" for a young audience.[28]
Players who use profanity are often punished by an automatic 24-hour ban, although not all vulgar language results in an immediate ban. Players found by moderators to have broken Club Penguin rules are punished by a ban lasting "from 24 hours to forever depending on the offense."[39]
[edit] Memberships
[edit] Subscribed memberships
Players may pay to become subscribed members[40] and doing so grants them additional in-game benefits.[40] Players who have paid membership may buy clothing, wigs and furniture, own up to eighteen "Puffles" (the virtual pets of Club Penguin), enjoy early access to new parts of the game, buy furniture for their puffles, have access to all puffle breeds, and open up their Igloos to be shown on the "Member Igloos" section of the Map. Members also have access to Members-only parties hosted by Club Penguin.
Memberships range in price. They are shown below:
| Length of Membership | Price (USD) |
|---|---|
| 1 month | $5.95[41] |
| 3 months1 | $14.95 |
| 6 months | $29.95[41] |
| 1 year | $57.95[41] |
1Limited-time membership. This is not currently available.
Game cards in the $5.95 and $29.95 amount are also available at stores across the USA, such as Walmart and Toys "R" Us.[42]
[edit] Non-members
Club Penguin provides a "non-membership" option. Although such play is free, it does not include all the benefits of being a member.[8] Non-members may still purchase different colors for their penguins, buy player-card backgrounds, purchase flag pins, and play games. Non-members may also receive and use items given out at parties that are held monthly for all players. However, non-members are restricted to only two red or blue puffles, and no member-only puffles may be bought,[43] (although if a former member once owned puffles, they may be kept). Non-members cannot purchase clothes, furniture, wigs, hats, or igloo upgrades.[26]
[edit] Beta testers
During the beta stages of Club Penguin's development, anyone could sign up to be a beta tester. Beta testers received special benefits upon the official release of Club Penguin, including a month of paid membership, coins and a pink and yellow party hat.[44] After beta testing, Club Penguin was released to the general public on October 24, 2005.[2]
[edit] Environment
Club Penguin is divided into various rooms and distinct areas. Illustrator Peter Welleman designed many of the first environments.
Each player is provided with an igloo for a home. Members have the option of opening their igloo so other penguins can access it via the map, under "Member Igloos".[42] Members may also purchase larger igloos and decorate their igloos with items bought with virtual coins earned by playing mini-games.[25]
[edit] The Stage
The Stage was released in November 2007 in the Plaza.[45] Subscribed members may buy costumes for the play, an option that non-members do not have. The script for the play is located at the bottom-right corner of the screen. When clicked, a list of lines is brought up. Each month, a new play is released.
[edit] The Party
Every time a new Party is happening in Club Penguin, usually a special room that's name has to do with the Party is released. These rooms are normally members only. They have special games or free items in them.
[edit] Game features
[edit] Emoticons
Players can express their feelings with emoticons. There are numerous emoticons, such as a happy face, a sad face, angry face, and winking. The emoticons appear above the avatar's head in a speech bubble. On December 5, 2007, the heart and skull emoticons were removed because players found these offensive, and were replaced with the flower emoticon. On January 9, 2008 the heart emoticon was brought back as a result of popular demand by players, suggesting that it could be used in a positive and caring way.Some emoticons are hidden when player presses certain letters and symbols on there keyboard. [46]
[edit] Items
Members may use the virtual coins that they collect from playing mini games to purchase various items from a wide variety of shops.[47] Shop types include clothing, wigs, stage costumes, igloos, furniture, and sports. Members and non-members alike may also purchase new colors for their penguins and backgrounds for their player card.
Each player has their own penguin card, which is used to manage the player's inventory.[48] Players may decorate their card by purchasing new backgrounds, clothing and other items.[48] Penguin cards can also be to display "pins" - new examples of which appear within Club Penguin every two weeks. Pins are free, but are hidden throughout the game. On January 4, 2008, Club Penguin hid their 50th pin,[49] a snow shovel. Flags are similar to pins; they also appear in the top left-hand corner of a player's penguin card.
Clothes are worn by penguins, which can either be bought or given out during parties. Only members can buy clothes, but those given out at parties are wearable by all penguins.
Members' igloos can be upgraded into many different styles, such as a snow-globe. Some igloo styles are themed for parties, such as the Bamboo Hut or Log Cabin. Furniture may be bought for the igloos of subscribed members and can be used to design and decorate an igloo.[50] Flooring for an igloo (introduced January 19, 2007)[51] is also only accessible by subscribed members.
[edit] Puffles
Puffles are small, fluffy creatures that players may have as pets. They are available from the Pet Shop in blue, green, pink, black, purple, red, yellow, white, and orange. Non-members have access to the blue and red puffles only, and may have no more than two; members may adopt up to eighteen puffles.[43] Members whose membership has expired are permitted to keep their puffles, but they cannot replace them once they have run away.
Puffles have health, rest, and energy bar charts to indicate their status. Puffles which are not "looked after" will run away from the player, and will need to be replaced.[52]
There are nine official breeds of puffles, each with a different personality (as described in the in-game "Adopt a Puffle" catalog):[52]
- Blue Puffles are known to be mild-tempered and content. (IS available to non-members)
- Green Puffles are very energetic and playful, and like to "clown around".[52]
- Purple Puffles are dancers, and are described as being "usually happy", but are "finicky eaters".[52]
- Red Puffles (from "Rockhopper Island", the home of pirate penguin Rockhopper) are known to be adventurous and enthusiastic. (Is available to non-members)
- Pink Puffles are very active and cheery, and like to exercise.
- Black Puffles are described as possessing a strong and silent disposition.
- Yellow Puffles were added in November 2007.[53] They are depicted as both artistic and spontaneous.
- White Puffles were introduced in March 2009. They play with ice skates and can create a snowfall.[54]
- Orange Puffles were introduced in February 2010.[55] They have a goofy, playful attitude, and often very sleepy. They were seen in the box dimension and the ski village on the lift going to the mountain.
[edit] Club Penguin Times
Club Penguin has a free virtual weekly newspaper delivered every Thursday.[56] It is accessed from within the game and contains news about Club Penguin and features games, comics, polls, a calendar and more. It also has an advice column where a player can write to Aunt Arctic and ask questions about Club Penguin.[57] Any user can submit questions, jokes, riddles, poems, comics, fan art, and tips or secrets to The Penguin Times, which may be chosen and displayed in the next issue. A particular honor is to be named "Penguin of The Month". Within the game, the Boiler Room under the Night Club contains an archive of newspapers from the last six weeks.[56]
[edit] Video games
[edit] Nintendo DS
A video game was released by Disney for the Nintendo DS on November 25, 2008. As members of the "Elite Penguin Force", players solve mysteries around Club Penguin. The game features mini-games from Club Penguin; coins earned by the mini-games can be transferred to the player's Club Penguin account.[58] A sequel, Club Penguin: Elite Penguin Force: Herbert's Revenge, was announced on February 13, 2010 with release planned for that summer. A "mysterious penguin" resembling previously established character Dot the Disguise Gal is a major character in the game.[59]
[edit] Nintendo Wii
In 2010, Disney Interactive Studios announced plans for Club Penguin: Game Day!, a game for the Nintendo Wii. It was reported that the game will be released on September 1st, 2010.[60] It was reported that the game will involve players working as a team trying to earn sections of land on an island, with the objective being to conquer the island. The game will be based around several interactive games, some of which are 3D versions of games currently played on the internet game. Players will reportedly be able to customize their penguins, and any points earned in the Wii game can be syncronised with the internet game.[61]
[edit] Coins For Change
[edit] 2007
Coins For Change was an in-game donation available from December 14, 2007 to December 24, 2007, in which players could donate their virtual coins to any of three charitable issues: Kids who are sick, the environment, and kids in developing countries.[62] Players could donate in increments of 50, 250, or 500 virtual coins. At the end of the campaign, the New Horizon Foundation donated a total of $1 million to the World Wide Fund for Nature, the Elizabeth Glaser Pediatric AIDS Foundation, and Free The Children.[62][63] The proportion of the 1 million dollars that each organization received depended on how many virtual coins were donated by players toward each issue.[62] For example, if most players donated their virtual coins to the environment, the environmental organization would get a higher percentage than the other organizations. Over one million dollars were donated by two-and-a-half million people.[62]
[edit] 2008
Coins for Change returned on December 12, 2008.[64] This time a total of one million dollars was donated by two-and-a-half million people.[64] In addition to the donations made to the organizations, Club Penguin decided to contribute another $500,000 to support charitable causes in the areas where Club Penguin maintains international operations as they were so impressed by the enthusiastic response to Coins For Change.[64]
[edit] 2009
Coins for Change returned on December 11 and ended on December 20, 2009.
[edit] Books
In honor of Club Penguin's third anniversary in 2008, Club Penguin released books that are published under the Snowball Press name.[65] Outside of the virtual world, such books are published by Grosset & Dunlap and include guidebooks for the game as well as "choose-your-own-adventure" style books.[65] The series includes The Ultimate Official Guide to Club Penguin Volume 1 by Ladybird Books, Stowaway! Adventures at Sea by Tracey West, Stuck on Puffles by Ladybird Books, and Waddle Lot of Laughs by Rebecca McCarthy.[65]
[edit] Limited Penguins
Limited Edition Penguins are plushes based on Club Penguin penguins. They are made by Jakks Pacific. Each plush in each series comes with a Coin Code, which unlocks 2 items of one's choice from the latest Treasure Book.[66]
[edit] Reception and criticism
Club Penguin has received positive reviews and criticism: the site has been used by positive model when training police in Canada, and it was awarded a "kids' privacy seal of approval" from the Better Business Bureau.[67] Similarly, Brian Ward, a Detective Inspector at the Child Abuse Investigation Command in the United Kingdom, stated that he would far rather children experience a system such as Club Penguin before moving into social networking sites, which provide less protection.[68] In terms of simple popularity, the rapid growth of Club Penguin suggests considerable success, although there are signs that this is leveling out. Nielsen figures released in April, 2008 indicated that in the previous 12 months Club Penguin traffic had shrunk by 7%.[69]
A criticism expressed by commentators is that the game encourages consumerism[8] and allows players to cheat.[9] While Club Penguin does not require members to purchase in-game products with real-life money (instead relying on a set monthly fee), players are encouraged to earn coins within the game with which to buy virtual products. In addition, the "competitive culture" that this can create has led to concerns about cheating, as children look for "shortcuts" to improve their standing, and, it is suggested, this may influence their real-world behavior.[9] In the game's defense, Club Penguin has added guidelines to prevent cheating, banning players who are caught, and even going after those who encourage the practice outside of the confines of the game.[9] While on the consumerist front, some commentators have stated that the use of in-game money may help teach children how to save money, choose what to spend it on, and improve their abilities at math,[8][25] encouraging them to "practice safe money-management skills".[70]
In spite of the attempts to create a safe space for children in Club Penguin, concerns about safety and behavior still arise within the media. While the language in-game is filtered, discussions outside of Club Penguin are beyond the owner's control, and thus it has been stated that the off-site forums can become "as bawdy as any other chat".[26] But even within the game, some commentators have noted that "cyberbullying" can still occur,[71] with flame wars potentially occurring within the game;[7] and the "Caste system" between those who have membership and items and those who lack full membership, (and therefore are unable to own the "coolest" items), can lead to players having a hard time attracting friends.[26]
One criticism came from Caitlin Flanagan in The Atlantic Monthly: in relation to the safety procedures, she noted that Club Penguin is "certainly the safest way for unsupervised children to talk to potentially malevolent strangers—but why would you want them to do that in the first place?"[7] While views of the strength of this criticism may vary, the concern was mirrored by Lynsey Kiely in the Sunday Independent, who quoted Karen Mason, Communications Director for Club Penguin, as saying "we cannot guarantee that every person who visits the site is a child."[6]
[edit] See also
- Club Penguin: Elite Penguin Force
- Club Penguin: Elite Penguin Force: Herbert's Revenge, the sequel to EPF
- Disney
- New Horizon Interactive
[edit] References
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